The Listing We Almost Turned Down
391 Lawthorn Way SE
Lanark, Airdrie. The sellers wanted a price we were not confident in, and at first we declined the listing. Then we built a plan together, and they turned out to be right. This is that story, told honestly, because it is the best one we have.
The Part We’ll Say Out Loud
We Turned This Listing Down. The Sellers Were Right.
When we first met these sellers, they wanted to hire us, and we said no. Not because of the home, and not because of them. Because of the price. They believed their home was worth a number we were not confident the market would pay, in a community that was not selling quickly, if at all, with a lot of competition around it. We do not list homes at prices we cannot stand behind, so we declined.
They insisted. Not on the price, on us. So we sat back down and built a plan that worked for all of us: list at their number, give the market a set amount of days to respond, and if it did not, adjust to the price we were more confident in. A genuine let us try and see, with the honest conversation already had before the sign went up instead of after.
Then the market answered. It did not sell at our number. It sold above it, closer to theirs. They had a genuinely unique property, they knew it, and they read its value better than we did.
The sellers were right on price and we were wrong. We say that out loud because an agent who is never wrong is an agent who is not telling you everything, and the honest version is the only one worth putting your sign on.
The Game Plan
Try And See Is A Strategy. But Only If You Decide The Adjustment First.
Plenty of homes list at a hopeful number. The difference here was that the whole plan existed before day one: the price the sellers believed in, the set amount of days we would give it, and the exact number we would adjust to if the market said no. Nobody had to negotiate with each other mid listing, because the hard conversation had already happened.
That structure is what let us take a listing at a price we doubted without pretending. The sellers knew our honest opinion. We knew their conviction. And the market got to settle the question on a schedule everyone had agreed to, which protected them whichever way it went.
This time, the market sided with them, and we could not be happier to have been wrong. That is what a home run looks like: their price, our marketing, and a plan that never needed its safety net.
The Film
The Price Gets Buyers Talking. The Film Gets Them In The Door.
An ambitious price only works if buyers can see what it is paying for. In a community with real competition, this film did the arguing before we ever had to: it let buyers feel the home online, decide it was different, and walk in already halfway convinced.
They Insisted
We Said No To The Price. They Said Yes To Us Anyway.
Here is the part of this story we keep coming back to. After we declined the listing, these sellers could have called any agent in Airdrie, and plenty would have taken their number without blinking. Instead they came back to the one who had said no.
They did not want an agent who agreed with them. They wanted one who told the truth and would still fight for their price with everything we had. That is exactly what they got, and it is why the win belongs to both sides of the table.
“We are so blessed to have you as our REALTOR®.”
From Our ClientsLanark Airdrie Real Estate
Why The Right Lanark Home Can Beat The Market.
Lanark draws families with newer homes, parks, pathways and easy access to schools, amenities and the Calgary commute. It is also a community with genuine competition, where similar homes sit side by side and buyers can afford to be picky. In that environment, the average home fights for attention.
But a unique property does not have to sell at the average, and this sale is the proof. When a home offers something the competition cannot match, the comparables stop telling the whole story, and knowing the difference between the two is precisely the judgment you are hiring.
Think Your Number Is Better Than Ours?
Sometimes it is, and this page is the proof we will say so. Bring us your number and we will tell you honestly what we think it would do, what a plan around it looks like, and when it is not your moment at all.