Selling In Calgary, Airdrie & Area
Let’s Start With What It’s Actually Worth.
Not the number that wins us your listing. The one that comes from more than 500 homes we’ve sold on these streets since 2017.
The Standard
This Is Every Listing.
Not the flagship ones. Every one, at every price, since 2017.
Where The Number Comes From
Our Own Record. Not A Best Guess.
Most listing presentations are three comparables and an instinct. Ours is more than five hundred homes sold since 2017 — what happened, on which street, in which market, and how long it truly took.
Anyone can name a high number to win the listing. You find out it was wrong six weeks later, when the price drop is the only move left.
You get a range and the reasoning. If your expectation and our evidence disagree, you’ll hear it at the kitchen table rather than from the market. The whole record is on one map — zoom in on your street and check us.
What Actually Happens
A Campaign, Not A Checklist.
Photography, film, floor plan, 360° walkthrough, brochure, its own page here, and syndication across thirty-plus sites. Any agent can buy all of that.
What they can’t buy is an audience of 40,000+, built since 2006. Tara grew hers for the marketing agency — and when she got her licence in 2017 she turned the whole thing towards real estate. Most agents start that from nothing on their first day. Yours arrives already built, which is why your home reaches people who are watching this market before a dollar of advertising is spent.
What they can’t buy is knowing who the buyer for your particular house is, where they are, what you’re competing against this month, and what to change when it isn’t landing. That’s a marketing job — and Tara ran a marketing agency for eleven years before she ever listed a house.
Before It Goes Live
A stager, a plan for the rooms that matter, and a frank conversation about what to invest in and what to leave alone.
The Launch
Full production, then a real campaign behind it — an audience of 40,000+ built since 2006, plus paid targeting aimed at the people most likely to want your house rather than broadcast at everyone.
While It’s Out There
You hear from us before you have to ask. Feedback, competition, and an option on the table whenever something isn’t working.
The Offer
If a buyer comes to us directly, another agent on the team writes their offer. Your agent stays on your side of the table.
A Fair Warning
We Ran All Of This On Our Own Houses.
Tara has bought and sold in eight communities across Calgary and Airdrie with her own money, and listed several of them herself.
So the playbook isn’t theoretical. It’s what we did when the cheque was ours — which also means we know exactly how it feels to hand your house to someone and hope. We try very hard not to make you do the hoping.
The Part Nobody Publishes
We’ll Tell You When It Isn’t Working.
One of our own homes sold in eight days. Another took a hundred and five. One didn’t sell at all, came off the market, and sold off-market months later when an agent we knew called.
All three are on this site with their real numbers attached. An agent who has never had a hard listing hasn’t had many.
Good To Know
Questions Sellers Ask Us.
How long will it take to sell?
Entirely dependent on the market you’re selling into — which is why anyone answering confidently without seeing your house is guessing. For context: across every home we sold, the median was seventy-one days in 2018, fifteen in 2022, and twenty-six in 2025. Same team, same approach, different markets. We’ll tell you which one you’re in.
Should I sell before I buy?
Usually, in a balanced or slower market — an offer conditional on selling your existing home is a weak offer. In a hot market with little inventory, the maths can flip. It depends on your equity, your timeline and your appetite for risk. It’s a conversation, not a rule — and it’s the whole subject of Smart Moves For Smart Families, our free move-up guide: which risk to carry, how bridge financing works, and how to line up possession dates so your family isn’t caught in the gap.
Do I need to stage it?
We’ll bring in a stager and tell you honestly where it’s worth the investment. What we won’t do is pretend presentation is optional: one of our own listings took a hundred and five days largely because it couldn’t be presented properly, and that remains the clearest evidence we have that it matters.
What if it doesn’t sell?
You’ll hear why, and you’ll be brought options rather than left to ask for them. Sometimes it’s price, sometimes presentation, sometimes the wrong month. And occasionally a home comes off the market and sells anyway — one of ours did exactly that, months later, off-market.
Will you represent the buyer too?
Not unless you specifically ask. If a buyer approaches us directly on your listing, another agent on our team writes their offer, so the person you hired stays entirely on your side. It costs us money every time. It’s a large part of why the team exists. If you’d like to speak to someone we’ve sold for, ask and we’ll arrange it — and our client reviews are here in the meantime.
What comes out at closing?
Commission, legal fees, any pre-list investment, and mortgage discharge or penalty if you’re breaking a term early. Commission in Alberta is negotiable and always has been — there is no set rate. Selling for the first time? Start here instead — what it costs, how long it takes, and the story of the 2004 sale that shaped how we do this. You’ll have the full figure in writing before you commit to anything.
Do you only work in Airdrie?
No. Since 2017: 253+ homes in Airdrie, 191+ in Calgary, plus Cochrane, Chestermere, Carstairs, Okotoks and all the surrounding communities. Both cities, every week.
Start With A Number You Can Trust.
An honest range, the reasoning behind it, and what it would take to get there. Whether you list this month or next year.