Selling Your Home in Calgary and Airdrie
Let’s start with what it’s actually worth. Not the number that wins us your listing: the one that comes from 500+ homes we’ve sold on these streets since 2017.
Tara Molina Real Estate Group helps homeowners sell in Calgary, Airdrie and all surrounding communities. The team is led by Tara Molina, REALTOR® CCS®, brokered by Royal LePage Benchmark, and offers a free home evaluation, a free Pre Sale Walkthrough, and video on every listing since 2017.
Thinking Of Selling In Calgary or Airdrie? Start Here.
Whether you list this month or next year, these are the three best first steps.
Get A Free Home Evaluation
A realistic range and the reasoning behind it, prepared by a person who knows your community. No cost, no obligation.
What’s My Home Worth? →Book A Free Pre Sale Walkthrough
Might sell in the next year or two? We walk through your home and tell you which renovations, selections and colours make sense with resale in mind, before you spend the money.
Book A Walkthrough →Selling For The First Time?
What it costs, how long it takes, and the story of her first sale that shaped how we do this.
First Time Seller Guide →This Is Every Listing.
Not the flagship ones. Every one, at every price, since 2017.
How Do We Price A Home In Calgary or Airdrie?
From our own record, not a best guess. Most pricing advice is three comparables and an instinct. Ours is more than 500 homes sold since 2017: what happened, on which street, in which market, and how long it truly took.
The median days on market across every home our team has sold, current as of 2026. Same team, same approach, different markets. See every year and how we count.
Anyone can name a high number to win the listing. You find out it was wrong six weeks later, when the price drop is the only move left.
You get a range and the reasoning. If your expectation and our evidence disagree, you’ll hear it at the kitchen table rather than from the market. The whole record is on one map. Zoom in on your street and check us.
What Is My Calgary or Airdrie Home Worth?
The honest answer is a range. It comes from what homes like yours have sold for near you, the condition of yours, and the market this month. We prepare a Comparative Market Analysis (CMA) at no cost and with no obligation, whether you are selling this year, in a couple of years, or not at all.
Afterward, the only thing you will hear from us is what is happening in the real estate market in your own community. No pressure, no sales pitch, no expectation.
Own a detached home in Airdrie? Use our Airdrie home value page.
Free Home Evaluation
A realistic range and the reasoning behind it, for a sale, a mortgage renewal, an assessment that looks off, or simple curiosity.
Free Pre Sale Walkthrough
For anyone who may sell in the next year or two. We walk through your home and tell you which renovations, selections and colours make sense with resale in mind, before you spend the money.
“The advice on what renos to do and what we might expect was invaluable!”
Forrest M. · Acadia, Calgary · January 2023How Will We Market Your Home?
A campaign, not a checklist. Every listing gets the full kit, at every price.
1426A 18 Avenue NW
Every home we list gets a video like this one. We have filmed every listing since our very first one in 2017.
Selling With Strategy
A seller of ours, on camera, describing what the process actually felt like.
Before It Goes Live
A stager, a plan for the rooms that matter, and a frank conversation about what to invest in and what to leave alone.
The Launch
Full production, then a real campaign behind it: an audience of 40,000+ built since 2006, plus paid targeting aimed at the people most likely to want your house rather than broadcast at everyone.
While It’s Out There
You hear from us before you have to ask. Feedback, competition, and an option on the table whenever something isn’t working.
The Offer
If a buyer comes to us directly on your listing, a teammate writes their offer. Your agent stays on your side of the table.
Why The Audience Matters More Than The Kit.
An audience built since 2006, and a marketing career before the first listing.
Read more +
Why The Audience Matters More Than The Kit.
An audience built since 2006, and a marketing career before the first listing.
Photography, film, floor plan, 360° walkthrough, brochure, its own page here, and syndication across more than thirty sites. That is the kit, and every listing gets all of it.
What sits behind it is an audience of 40,000+, built since 2006. Tara grew hers for the marketing agency, and when she got her licence in 2017 she turned the whole thing towards real estate. Yours arrives already built, which is why your home reaches people who are watching this market before a dollar of advertising is spent.
Then there is knowing who the buyer for your particular house is, where they are, what you’re competing against this month, and what to change when it isn’t landing. That’s a marketing job, and Tara ran a marketing agency for eleven years before she ever listed a house.
Who Represents The Buyer When We List Your Home?
When Tara is your listing agent, the person you hired stays on your side of the table from the first showing to the final signature.
Each Side Gets Their Own Agent
If a buyer comes to us directly on your listing, a teammate writes their offer, so you and the buyer each have an agent working for you alone.
Buyers Are Welcome To Call
Buyers can call us about your home. We will show it, tell them what we know about it, and show them anything else worth seeing. On every other home, Tara writes the offer herself.
We Ran All Of This On Our Own Houses.
Tara has bought and sold in eight communities across Calgary and Airdrie with her own money, and listed several of them herself.
So the playbook isn’t theoretical. It’s what we did when the cheque was ours, which also means we know exactly how it feels to hand your house to someone and hope. We try very hard not to make you do the hoping.
What Happens If My Home Doesn’t Sell Right Away?
We’ll tell you when it isn’t working. One of our own homes sold in eight days. Another took a hundred and five. One didn’t sell on the market, came off it, and sold off market months later when an agent we knew called. All three are on this site with their real numbers attached.
An agent who has never had a hard listing hasn’t had many. See every home we’ve sold.
Free Home Seller Checklist
Get Your Home Ready To List.
The checklist we use to prepare a listing: how you want to hear from us, what stays with the house, the paperwork worth finding early, and the details only an owner knows.
- Showing and possession preferences
- The documents to have ready, including your Real Property Report
- Inclusions and exclusions, item by item
- The features you love, so buyers notice them too
Free to download. No form, no email. Tara Molina Real Estate Group, Royal LePage Benchmark.
Questions Calgary and Airdrie Sellers Ask Us.
How long will it take to sell?
Entirely dependent on the market you’re selling into, which is why anyone answering confidently without seeing your house is guessing. For context: across every home we sold, the median was 71 days in 2018, 15 in 2022, and 26 in 2025. Same team, same approach, different markets. We’ll tell you which one you’re in. See every year and how we count.
Should I sell before I buy?
Usually, in a balanced or slower market: an offer conditional on selling your existing home is a weak offer. In a hot market with little inventory, the maths can flip. It depends on your equity, your timeline and your appetite for risk. It’s a conversation, not a rule, and it’s the whole subject of Smart Moves For Smart Families, our free move up guide: which risk to carry, how bridge financing works, and how to line up possession dates so your family isn’t caught in the gap.
Do I need to stage it?
We’ll bring in a stager and tell you honestly where it’s worth the investment. What we won’t do is pretend presentation is optional: one of our own listings took a hundred and five days largely because it couldn’t be presented properly, and that remains the clearest evidence we have that it matters.
What if it doesn’t sell?
You’ll hear why, and you’ll be brought options rather than left to ask for them. Sometimes it’s price, sometimes presentation, sometimes the wrong month. And occasionally a home comes off the market and sells anyway: one of ours did exactly that, months later, off market.
Will you represent the buyer too?
The agent who lists your home almost never does, and only in a specific circumstance that you and the buyer both agree to, which is very rare. If a buyer approaches us directly on your listing, another agent on our team writes their offer, so the person you hired stays entirely on your side. If you’d like to speak to someone we’ve sold for, ask and we’ll arrange it, and our client reviews are here in the meantime.
What comes out at closing?
Commission, legal fees, any investment you make before listing, and mortgage discharge or penalty if you’re breaking a term early. Commission in Alberta is negotiable and always has been: there is no set rate. Selling for the first time? Start here instead: what it costs, how long it takes, and the story of her first sale that shaped how we do this. You’ll have the full figure in writing before you commit to anything.
Do you only work in Airdrie?
No. Since 2017 we have sold homes right across Airdrie and Calgary, plus Cochrane, Chestermere, Carstairs, Okotoks and all the surrounding communities. Both cities, every week.
What is a Pre Sale Walkthrough?
A free walkthrough for anyone who may sell in the next year or two. We walk through your home and tell you which renovations, selections and colours make sense with resale in mind, so you can choose before you spend the money.
Is a home evaluation really free?
Yes. Our home evaluations are free, with no obligation to list or to work with us afterward. The only follow up from us is information about what is happening in the real estate market in your own community. No pressure, no sales pitch.
Start With A Number You Can Trust.
An honest range, the reasoning behind it, and what it would take to get there. Whether you list this month or next year. Let’s make your next move a Positive one!
Tara Molina Real Estate Group | Royal LePage Benchmark