Tara Molina • REALTOR® CCS®
We Started As The Client.
And we didn’t love the experience. That’s not a marketing line — it’s the actual reason this business exists.
How This Started
We Interviewed The Best Agents In Airdrie. Nobody Was Doing Anything.
Years ago, Tara was selling her own home in Morningside. She did it properly — interviewed the agents everyone said were the top of the market in Airdrie at the time. Every one of them was professional. Every one was lovely.
And not one was proposing to do anything beyond putting it on the MLS® and waiting.
Which was a strange thing to sit through, because Tara had spent the previous eleven years owning and running a full-service marketing agency. And before that, a broadcasting diploma and a career on-air in radio in Winnipeg — plus commercials, and a couple of films as an extra. Listening to people explain that marketing a home meant a listing and a sign was, to put it politely, an odd experience.
So she did it herself. She wasn’t licensed — she couldn’t act as an agent on her own sale — but nothing stopped her building the house its own website and running a real campaign behind it. The visibility it generated wasn’t close to what the listing alone was doing.
If I can do this for my own house, with no licence and none of the tools — why is nobody doing it for everyone else’s?
She was licensed in May 2017. Since then: more than 500 homes. This team exists because of that one sale.
The First Listing We Ever Had
Fifty Days. Then, Five Years Later, Six.
1305 Coopers Drive SW. July 2017 — about eight weeks after Tara got her licence. It had a professionally produced video on it. In Airdrie. In 2017. When essentially nobody was doing that.
It took fifty days to sell. First listing, learning the job.
Here’s the part that matters. The people who bought it weren’t our clients. They had their own agent, who represented them through the purchase and did the job they hired him to do.
Five years later, when it came time for them to sell, they didn’t call their agent.
“We loved how you marketed the home when we bought it. That’s why we’re calling you to sell it for us.”
Same house, same front door, June 2022. Six days.
We didn’t have to make the argument for marketing a home properly. Somebody who wasn’t even our client made it for us, five years after the fact, by picking up the phone.
Before Any Of This
Radio, Then Marketing, Then Houses.
Tara graduated with a broadcasting diploma in Winnipeg in 2000 and went to work on-air in radio. Commercials. A couple of films as an extra. Then Alberta, then the agency in 2006, then eleven years of making people pay attention to things for a living.
By the time she got a real estate licence in May 2017, she had been in the business of getting attention for seventeen years. She just hadn’t pointed it at houses yet.
Tara is shy. She was on-air radio talent anyway. Most people are surprised to learn the first part — and it’s the reason the marketing has never been about her.
It’s a useful thing to know about who you’re hiring. Some agents put themselves at the centre of the campaign. Ours is built around your house, because the person building it has never wanted to be the one on camera — she just knows exactly how it’s done.
The Other Half Of That Story
Our Offer Came From Our Own Agent.
When the offer on that house finally arrived, it came from the listing agent — who was also representing the buyer.
There wasn’t a word for it at the time, at least not one anybody had used. It’s called double ending. It’s legal, it’s disclosed, and it happens constantly. Nobody did anything wrong.
But at the single most important moment of the sale — the moment you need someone in your corner arguing for your number — the person you hired is standing in both corners. It doesn’t feel like representation. It feels like being managed.
So we built the team so we can’t. When a buyer comes to us directly on one of our own listings, another agent on the team writes the offer, and the listing agent stays entirely on the seller’s side of the table. That isn’t a promise on a website — it’s structural. It’s a large part of why the team exists at all.
It costs us money every time. That’s rather the point. The only exception is a client who specifically asks us to handle both — and even then we’ll tell you plainly what you’re giving up.
The Team
Nobody Here Started In Real Estate.
That’s not a gap in the résumé — it’s the useful part. Everyone on this team ran something before they sold houses, which means they arrived already knowing what it costs to market a business properly and what it feels like to be responsible for someone’s money.
What doesn’t change as we grow is the standard: real marketing on every listing, and nobody standing in both corners.
Tara Molina
REALTOR® CCS® • Team Leader
On-air radio in Winnipeg, then a marketing agency she ran for eleven years and owned until 2021. Licensed in May 2017; more than 500 homes sold since — 219+ in Airdrie, 167+ in Calgary, 47+ in Coopers Crossing alone. Top 1–2% in Canada, year over year.
More About Tara →
Shauna Allen
REALTOR® • Calgary, Airdrie & Edmonton
Born and raised in Alberta, and has lived in Calgary, Airdrie, Spruce Grove and Edmonton. Spent more than a decade owning and running a franchise storefront before real estate — recognised for sales, leadership and client care. Works with buyers and sellers, and is licensed to serve Edmonton as well.
More About Shauna →Are you an agent? We’re always open to people who think marketing a home means more than a sign and a listing, and who’d rather hand off an offer than stand in both corners. The team has been five before and it will be again. If that’s how you already work, we should talk.
Join Our TeamWhere We’ve Lived
We’ve Been The Neighbour, Not Just The Agent.
Most agents learn a community from the MLS®. Tara keeps moving into hers — three in Airdrie, five in Calgary, every one of them her own address and her own money. Two we later sold ourselves, and you can read both stories on this site.
It’s also why we don’t make much of where we happen to live right now. We’ve sold 253+ homes in Airdrie and 191+ in Calgary, and we work in both every week. A postcode isn’t a qualification — the record is.
Our Own Files
Eight Days. A Hundred And Five. And One That Didn’t Sell.
Every agent shows you their fast one. Here are all of ours — including the ones we’d rather not mention. Two of these three were our own homes.
What This Adds Up To
Marketing Isn’t A Word We Borrowed.
Every agent’s website says “elevated marketing.” Ours means a broadcasting diploma and a radio career, eleven years running a marketing agency before real estate, a campaign built for her own home while unlicensed because nobody else would, and a professionally produced film on the very first listing she ever took — eight weeks in, in Airdrie, in 2017.
Professional photography, video, a 360° walkthrough, a measured floor plan and a brochure. On every listing, not just the expensive ones. A price arrived at from what’s actually sold nearby rather than what you’d like to hear. And someone who stays on your side of the table right through the offer.
Let’s Make Your Next Move A Positive One.
Whether you’re buying, selling, relocating or just working out what your options are — we’d love to hear what you’re after.