About Tara Molina Real Estate Group, Calgary and Airdrie REALTORS®
And we didn’t love the experience. That’s not a marketing line. It’s the actual reason this business exists.
Tara Molina Real Estate Group is a Calgary and Airdrie real estate team led by Tara Molina, REALTOR® CCS®, with Shauna Allen, REALTOR®, brokered by Royal LePage Benchmark. Tara was licensed in May 2017, and the team has sold 500+ homes since, across Calgary, Airdrie and all surrounding communities.
Why Did Tara Molina Start A Real Estate Team?
Before she was licensed, Tara was selling her own home in Morningside, Airdrie. She did it properly and interviewed the agents everyone said were the top of the market in Airdrie at the time. Every one of them was professional. Every one was lovely.
The Whole Story: We Started As The Client.
The Morningside sale that turned a marketing agency owner into a REALTOR®.
Read more +
The Whole Story: We Started As The Client.
The Morningside sale that turned a marketing agency owner into a REALTOR®.
The plans she heard were the familiar ones: the MLS®, a sign, and time. She kept waiting for someone to bring her an idea.
Which was a strange thing to sit through, because Tara had spent the previous eleven years owning and running a full service marketing agency. And before that, a broadcasting diploma and a career on air in radio in Winnipeg, plus commercials, and a couple of films as an extra. Hearing that marketing a home meant a listing and a sign was, to put it politely, an odd experience.
So she did it herself. She wasn’t licensed, and she couldn’t act as an agent on her own sale, but nothing stopped her building the house its own website and running a real campaign behind it. The visibility it generated wasn’t close to what the listing alone was doing.
If I can do this for my own house, with no licence and none of the tools, why is nobody doing it for everyone else’s?
She was licensed in May 2017. Since then: more than 500 homes. This team exists because of that one sale.
Fifty Days In 2017. Six Days In 2022.
1305 Coopers Drive SW, Airdrie. July 2017, about eight weeks after Tara got her licence. It had a professionally produced video on it, in Airdrie, in 2017, when that was still rare.
Why The Same House Sold Twice With Us.
The buyers weren’t our clients. Then they called.
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Why The Same House Sold Twice With Us.
The buyers weren’t our clients. Then they called.
It took fifty days to sell. First listing, learning the job.
Here’s the part that matters. The people who bought it weren’t our clients. They had their own agent, who represented them through the purchase and did the job they hired him to do.
In 2022, when it came time for them to sell, they called us.
“We loved how you marketed the home when we bought it. That’s why we’re calling you to sell it for us.”
Same house, same front door, June 2022. Six days.
We didn’t have to make the argument for marketing a home properly. Somebody who wasn’t even our client made it for us in 2022, by picking up the phone.
What Did Tara Molina Do Before Real Estate?
Radio, then marketing, then houses.
Broadcasting Diploma
Winnipeg. Then on air radio, commercials, and a couple of films as an extra.
Tuscany, Calgary NW
Bought in 2003, sold in 2004, the sale that taught us what not to do.
Moving To Airdrie
Kings Heights, the first home here.
The Marketing Agency
Eleven years running it, and owned until 2021.
Morningside, Airdrie
Selling her own home, and building its campaign herself.
Licensed
1305 Coopers Drive SW listed that July, with a professionally produced video.
Same House, Six Days
1305 Coopers Drive SW sells again, this time for the buyers who bought it from our first listing.
Top 1% In Canada
With Royal LePage.
Top 2% In Canada
With Royal LePage.
Radio, Then Marketing, Then Houses.
Seventeen years of getting attention, before it was pointed at homes.
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Radio, Then Marketing, Then Houses.
Seventeen years of getting attention, before it was pointed at homes.
Tara graduated with a broadcasting diploma in Winnipeg in 2000 and went to work on air in radio. Commercials. A couple of films as an extra. Then Alberta, then the agency in 2006, then eleven years of making people pay attention to things for a living.
By the time she got a real estate licence in May 2017, she had been in the business of getting attention for seventeen years. She just hadn’t pointed it at houses yet.
Tara is shy. She was on air radio talent anyway. Most people are surprised to learn the first part, and it’s the reason the marketing has never been about her.
It’s a useful thing to know about who you’re hiring. Our campaigns are built around your house, because the person building them has never wanted to be the one on camera. She just knows exactly how it’s done.
Who Represents The Buyer On Our Own Listings?
That Morningside sale shaped how this team works today, right through to who writes the offer.
Each Side Gets Their Own Agent
“Buyers, call me about any home I have listed. I’ll show it to you, tell you what I know about it, and show you anything else worth seeing. If you decide to write an offer on one of my own listings, a teammate writes it, so you and the seller each have an agent working for you alone. On every other home, I write the offer myself.”
The only exception is a specific circumstance that both the buyer and the seller agree to, which is very rare.
Tara Molina, REALTOR® CCS®
Thinking Of Selling?
Home evaluations are free, with no obligation. The only follow up is market information for your own community, with no pressure.
Nobody Here Started In Real Estate.
That’s not a gap in the résumé. It’s the useful part.
Two REALTORS®. One Standard.
Between them: Calgary, Airdrie, Edmonton and the communities around them. The same process on a first condo as on a house that takes a while, and a real person answering when you call.
Tara Molina Real Estate Group, brokered by Royal LePage Benchmark.
Tara Molina
REALTOR® CCS® • Team Leader
On air radio in Winnipeg, then a marketing agency she ran for eleven years and owned until 2021. Licensed in May 2017; 500+ homes sold since 2017, more of them in Airdrie than anywhere else, and across Calgary too. Top 2% in Canada with Royal LePage in 2025. Top 1% in 2022 and 2024.
More About Tara →
Shauna Allen
REALTOR® • Calgary, Airdrie and Edmonton
Born and raised in Alberta, and has lived in Calgary, Airdrie, Spruce Grove and Edmonton. Spent more than a decade owning and running a franchise storefront before real estate, recognised for sales, leadership and client care. Works with buyers and sellers, and is licensed to serve Edmonton as well.
More About Shauna →Why Everyone Here Ran Something First.
What that means for the people we work with.
Read more +
Why Everyone Here Ran Something First.
What that means for the people we work with.
Everyone on this team ran something before they sold houses, which means they arrived already knowing what it costs to market a business properly and what it feels like to be responsible for someone’s money.
What doesn’t change as we grow is the standard: real marketing on every listing, and on our own listings, each side with its own agent.
Are you an agent? We’re always open to people who think marketing a home means more than a sign and a listing, and who like the idea of each side having its own agent. The team has been five before and it will be again. If that’s how you already work, we should talk.
Join Our TeamWhich Calgary And Airdrie Communities Has Tara Lived In?
We’ve been the neighbour, not just the agent. Three in Airdrie, five in Calgary, every one her own address and her own money.
Airdrie
Three homes of our own.
Calgary
Five homes of our own.
We’ve Been The Neighbour, Not Just The Agent.
Why living there matters, and why a postcode doesn’t.
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We’ve Been The Neighbour, Not Just The Agent.
Why living there matters, and why a postcode doesn’t.
You can learn a community from the MLS®. Tara keeps moving into hers, three in Airdrie, five in Calgary, every one of them her own address and her own money. Two we later sold ourselves, and you can read both stories on this site.
It’s also why we don’t make much of where we happen to live right now. More of our sales are in Airdrie than anywhere else, we sell across Calgary too, and we work in both every week. A postcode isn’t a qualification, the record is.
Eight Days. A Hundred And Five. And One That Didn’t Sell.
Here are three of ours, including the ones we’d rather not mention. Two of these three were our own homes.
2040 44 Ave SW, Altadore
Ours. Bought new, lived in, marketed properly. Gone in a week.
See The Home →1293 Kingsland Road, Airdrie
Also ours, a rental by then, occupied and unstyled, in a slow market, during a hard year. That’s what happens without the marketing. We know, because we’re the ones who didn’t do it.
154 Coopersfield Way SW
Came off the market entirely, then sold off market months later, because we were still in touch when the call came.
See The Home →
What Does Marketing A Home Mean Here?
Marketing isn’t a word we borrowed. It means a broadcasting diploma and a radio career, eleven years running a marketing agency before real estate, a campaign built for her own home while unlicensed, and a professionally produced film on the very first listing she ever took, eight weeks in, in Airdrie, in 2017.
On every listing, not just the expensive ones. A price arrived at from what’s actually sold nearby rather than what you’d like to hear. And someone who stays on your side of the table right through the offer.
Questions About Tara Molina Real Estate Group, Answered.
Who is Tara Molina?
Tara Molina, REALTOR® CCS®, leads Tara Molina Real Estate Group, brokered by Royal LePage Benchmark, serving Calgary, Airdrie and all surrounding communities. She was licensed in May 2017 and the team has sold 500+ homes since. Top 2% in Canada with Royal LePage in 2025. Top 1% in 2022 and 2024.
What did Tara Molina do before real estate?
Tara graduated with a broadcasting diploma in Winnipeg in 2000 and worked on air in radio. She started a marketing agency in 2006, ran it for eleven years, and owned it until 2021. She was licensed as a REALTOR® in May 2017.
Who is on the Tara Molina Real Estate Group team?
Tara Molina, REALTOR® CCS®, team leader, and Shauna Allen, REALTOR®, who works with buyers and sellers in Calgary, Airdrie and Edmonton. Before real estate, Shauna spent more than a decade owning and running a franchise storefront.
What areas does Tara Molina Real Estate Group serve?
Calgary, Airdrie and all surrounding communities, including Cochrane, Okotoks and Chestermere. Shauna Allen is also licensed to serve Edmonton.
When Tara is the listing agent, who represents the buyer?
When a buyer comes to us directly on one of our own listings, another agent on the team writes the offer, so the buyer and the seller each have their own agent. On every other home, Tara writes the offer herself.
Can I call Tara about a home she has listed?
Yes. Buyers are welcome to call about any listing. We will show it to you, tell you what we know about it, and show you anything else worth seeing.
What marketing comes with every listing?
Professional photography, video, a 360° walkthrough, a measured floor plan and a brochure, on every listing, not just the expensive ones. Every listing has had a video on it since our first, 1305 Coopers Drive SW in Airdrie, in 2017.
Is a home evaluation free?
Yes. Our home evaluations are free, with no obligation. The only follow up from us is information about the real estate market in your own community, with no pressure.
Let’s Make Your Next Move A Positive One!
Whether you’re buying, selling, relocating or just working out what your options are, we’d love to hear what you’re after.
Tara Molina Real Estate Group | Royal LePage Benchmark