Coopers Crossing, Airdrie • Sold Twice
The First Listing We Ever Had
1305 Coopers Drive SW. July 2017, eight weeks after Tara got her licence. We sold it again five years later — to people who weren’t even our clients the first time.
July 2017
Eight Weeks Licensed, And We Made A Film.
Tara got her real estate licence in May 2017. By July she had her first listing: 1305 Coopers Drive SW, in Coopers Crossing.
Most agents’ first listing gets a sign, some photos and a prayer. This one got a professionally produced video — in Airdrie, in 2017, when almost nobody in this market was doing it.
Not because it was a clever strategy. Because Tara had spent the previous eleven years owning and running a full-service marketing agency — and before that, a broadcasting diploma and a career on-air in radio. Seventeen years of getting people to pay attention to things. She genuinely didn’t understand why you’d put a house on the MLS® and then just wait.
The original 2017 video, made at a different brokerage. We’ve left it exactly as it was.
The Seller
Amanda Said Yes To Nothing.
Amanda M. owned this house. In the summer of 2017 she handed it to an agent eight weeks out of licensing, with no record to check, no sold map, and no reviews to read.
She had a woman who’d just left a marketing career, and a promise that the house would be presented properly.
“Tara catered to my unique situation and went above and beyond to ensure a great house selling experience. She provided excellent exposure of my home and was willing to do whatever she could to make the whole process easier for me.”
Amanda M. — Seller, 1305 Coopers Drive SWFive hundred homes have followed. Amanda was first, and she took the biggest risk of any of them.
About Those Fifty Days
Fifty Days Sounds Slow. In 2017, It Wasn’t.
Alberta in 2017 was a buyer’s market. Inventory everywhere, buyers taking their time, and nothing moving quickly. It got worse before it got better — across every home we sold the following year, our median time on market was seventy-one days.
So fifty was a good number. Not a rookie number — a market number, and slightly better than the one we’d post the year after.
But something happened on that sale that took five years to show up, and it changed how we’ve approached every listing since.
June 2022
They Called Us. And They Weren’t Our Clients.
The people who bought 1305 in 2017 had their own agent. He represented them through the purchase and did the job they hired him to do. We were on the other side of the table — the seller’s side.
Five years later, when it came time for them to sell, they didn’t call him.
“We loved how you marketed the home when we bought it. That’s why we’re calling you to sell it for us.”
Think about what that means. They saw the marketing once, as buyers, in 2017. They remembered it for five years. And when their own money was on the line, they picked up the phone to the agent who’d been sitting across from them.
Same house. Same front door. Six days.
Fifty and six aren’t the same measurement, and we’re not going to pretend they are. One was a buyer’s market, one was a frenzy. What we’d point at instead is that both beat the market they were sold into — and that the people who called us the second time had watched the first one happen from the other side of the table.
A buyer’s market. Our median the following year was 71 days. Fifty was right on the market, in the slowest stretch Alberta had seen in a while.
A seller’s market. Our median that year was 15 days. Six was more than twice as fast as our own average in a year when everything was flying.
Why This Page Exists
We Didn’t Have To Make The Argument.
Every agent’s website says they do elevated marketing. It’s the easiest sentence in this business to type and the hardest to prove.
So we’re not going to argue it. We’ll just point at 1305 Coopers Drive, where somebody who wasn’t our client, who had no reason to be loyal to us, and who’d been represented by somebody else entirely, made the argument for us five years after the fact by picking up the phone.
Forty-seven Coopers Crossing sales later, we’re still here. It started on this street.
Want This For Your Home?
Same standard, 500+ homes later — and it still starts with a conversation about what your place is actually worth.