Sold Through A Market Shutdown
2118 27 Avenue SW
Richmond, Calgary. A brand new SNG Development build, never occupied, listed at $1,099,999 three weeks before the market stopped. It sold in 81 days, in the worst weeks the market had seen in a decade.
The Part We’ll Say Out Loud
It Sold When Nobody Could Walk Through The Door.
This listing went live on 20 January 2020. Seven weeks later the market stopped. Showings ended, open houses were cancelled across the city, and inner city listings started coming off the market rather than sitting on it.
The home had none of the usual things to fall back on. Brand new, never occupied, no price history, no previous sale to point at, and a semi detached build in a pocket where no two comparables match anyway. Everything that would normally reassure a buyer was missing, and now they could not come and see it either.
So we stopped waiting for buyers to come to the house and took the house to them. Virtual open houses. Live walkthroughs on Facebook and Instagram, cross posted everywhere, uploaded to YouTube. Room by room, on camera, answering questions in real time from people sitting at home. Not a slideshow, an actual tour with a person in it.
In a normal market the showing is the product. In March 2020 it was not available, so the marketing had to do the job the showing usually does.
It sold on 10 April 2020, 81 days after it listed, in the worst weeks the market had seen in a decade. Nobody asks how you sold the house everyone wanted to see. They ask how you sold the one nobody could.
The Proof
One Of The Virtual Open Houses.
This is what replaced the Sunday open house. Cross posted to Facebook, Instagram and YouTube, and one of many pieces of content produced for this listing while the city was closed.
Live virtual open house at 2118 27 Avenue SW, hosted while showings were unavailable.
The Home
What Buyers Walked Into, Eventually.
- 2,416 square feet above grade across three storeys, plus 751 square feet developed below, four bedrooms and five bathrooms
- Custom crafted walnut kitchen with quartz island, LED accent carpentry and pendant lighting
- Panel ready Miele fridge, KitchenAid six burner gas cooktop, built in wall and convection ovens, wine and beverage cooler
- Oak hardwood on an open concept main floor with custom built ins and glass double doors to the yard
- Custom open riser oak stairs, walnut vanity powder room and custom mudroom lockers
- Primary retreat with an oversized walk in closet and five piece ensuite: heated tile floors, spa shower and soaker tub
- Third floor loft with living room, half bath and a private 200 square foot patio with downtown views
- Lower level fourth bedroom, full bathroom and a wet bar with LED accent lighting
- Double detached garage, south front exposure, 3,121 square foot lot on a back lane
- Built 2019 by SNG Development Group and covered by the Certified New Home Warranty Program
The Detail
Three Rooms, Up Close.
Short feature films produced for the listing, alongside the live tours.
The Gallery
2118 27 Avenue SW.
Richmond & Inner City Calgary
Where This Home Sits.
Richmond is one of the communities people mean when they say Marda Loop. The retail spine of 33rd Avenue SW is a short walk, downtown is about ten minutes, and River Park and the Elbow River pathways are at the end of the street network. It is also one of the hardest parts of Calgary to price, because a 1950s bungalow, a new infill and a redevelopment lot can sit side by side on the same block.
Marda Loop Guide
Richmond, South Calgary, Bankview and the retail district, with the homes we have sold across the pocket.
Altadore Guide
The community next door, quieter and more heavily redeveloped, with its own track record.
Everything We’ve Sold
The full map, including the ones that took a while.
How We Sell
The marketing and pricing decisions behind a listing, explained.
Selling Something Hard To Compare?
New Builds Need A Different Argument.
A brand new home has no history, no previous sale and often nothing on the street that matches it. That is a pricing problem and a marketing problem at the same time, and it does not solve itself with a sign and a listing photo. If you are a builder with a finished home, or an owner with something genuinely one of a kind, that is the conversation we are good at.
Let’s Make Your Next Move A Positive One.
We will tell you what your home is worth, what it would take to get there, and honestly, when it is not your moment. Buyers, sellers, builders and relocating families.